Stagecoach South has donated £3,990 to this year’s Poppy Appeal.

The bus company pledged £10 for each of its 399 buses operating across Hampshire, Surrey, West Sussex and Brighton.

This amount was then donated to the Royal British Legion to support its work.

Stagecoach South has been involved with the Poppy Appeal for many years, traditionally branding its vehicles with poppies.

However, this year, in a bid to reduce waste, the company opted for a direct donation instead of temporary poppy stickers.

(Image: Stagecoach)

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Managing director Marc Reddy said: "We were thrilled to support the Poppy Appeal in a way that upholds our commitment to sustainability, contributing directly to the Royal British Legion’s crucial work for veterans and their families."

Mr Reddy continued: “Our team includes many former service personnel who contribute to our work daily. We’re proud to support a charity that serves those who served our country.

"Our permanent poppy-themed buses, seen in north Hampshire and the Blackwater Valley, remain as a lasting tribute.”

Stagecoach South provided free bus travel for all current and former military personnel, as well as cadets, over Remembrance weekend, November 11 and 12.

Military personnel in uniform or with military ID, and veterans wearing medals or a Veterans badge, could travel for free.