A survey has revealed that 46 per cent of people in the South East consider a 'good local pub' a top priority when choosing a new home.

The Long Live the Local campaign, which commissioned the research, found that buyers and renters factor in the presence of a pub when selecting a place to live.

For more than a fifth of respondents, the pub was the number one consideration, the poll revealed.

Overall, more than a third (36 per cent) prioritised having a 'good local pub' nearby, ahead of local schools (34 per cent), places of worship (15 per cent), and even the gym (16 per cent).

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These community hubs are not only important to existing residents but also attract interest from potential new residents.

More than three-quarters (79 per cent) of house-hunters in the South East consider pubs a vital part of vibrant communities, and 40 per cent check house prices in the area after visiting a good local.

When evaluating a potential new neighbourhood, 44 per cent of prospective homeowners and renters visit the local pub to gauge the area's atmosphere.

Kate Hayden, publican at The Snow Goose in Farnborough, said: "The Snow Goose sits on a quiet cul-de-sac just off a bustling main road, and we’ve noticed that houses near the pub tend to sell faster when they’re put on the market.

"Neighbours have mentioned that our reputation as a friendly, welcoming spot has helped raise property values, making the pub a key draw for buyers."

However, despite their importance, the pub industry continues to face challenges, with 500 closures across the UK in 2023, and another 500 expected in 2024.

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With 43 per cent of South East residents saying that local pubs help them feel less lonely and isolated, the closures have negatively impacted the mental health of three-quarters of residents across the region (75 per cent).

Emma McClarkin, CEO of the British Beer and Pub Association, which runs the Long Live the Local campaign, said: "A good local is understandably at the top of many people’s wish lists when house hunting.

"They also are a sign of real social value in their communities and good pubs offer so much more than a quality pint."

Rebecca Peach, director of estate agent I Am the Agent, said: "When selling or renting a property, the feel of the local area is almost as important as the home itself.

"From our experience, these social hubs are an essential part of the community, so it’s important that they’re protected so local areas can continue to grow and thrive across the UK."