A Winchester automotive retail centre is set to revolutionise car maintenance.

ETB Autocentres, in Easton Lane, has become the first UK garage to adopt Bridgestone's 'e-CENTRE' concept, reflecting a significant evolution in tyre retail.

This initiative aims to transform vehicle care with a sustainable approach, in collaboration with Bridgestone.

The tyre manufacturer, in partnership with Ernst & Young, identified future Environmental, Social, and Governance (ESG) requirements for tyre retailers.

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ETB Winchester is now being assessed on these standards to achieve Bridgestone e-CENTRE status.

Nikki McCluney, marketing manager at ETB, said: "We are delighted to be the first tyre retailer in the country to work with Bridgestone on their e-CENTRES initiative.

"Bridgestone's e-CENTRE assessment has been conducted at our Winchester branch, and will be a benefit in ensuring we serve our local community in the most sustainable way possible."

Bridgestone's head of marketing UK and Ireland, and e-CENTRES project lead, Andy Mathias, said: "We developed the Bridgestone e-CENTRE concept on the back of an extensive study with Ernst & Young and additionally conducted our own research with motorists, which revealed that over a third of motorists value a garage which has responsible recycling practices."

Bridgestone plans to assess hundreds of tyre retailers across Europe in a £1m investment.