Landmarks in Hampshire were lit up as part of a mysterious marketing campaign.

The late-night spectacle saw Westgate Museum and Parchment Street in Winchester transformed into huge cinema screens.

The displays were part of a campaign to draw attention to the Hampshire and Isle of Wight Air Ambulance's Operation Airbase appeal.

The screens showed footage of the helicopter in action, interviews with the charity's crew, and heartfelt stories from former patients who were saved by the air ambulance.

Specialist Paramedic Lead Nick Gray said: "Every second we save could mean the difference between life and death – or between each patient returning to the life they had before.

"There have been so many occasions where if we could have just got here even sooner, it would have made such a difference'. Whether starting a blood transfusion sooner or getting the patient into an induced coma, this move will give us the chance to send more people on the road to recovery."

The charity’s director of income and engagement, Keith Wilson, said: "It’s important for us to get out into the communities we serve and spark conversations about our life-saving work and our exciting plans.

"Whether they’re long-standing supporters or stumbling across our work and mission for the very first time – we want to inspire new supporters and encourage people to engage with their local air ambulance.

"A huge thank you to everyone who has donated to our appeal, which has raised £800,000 in its first six weeks."

The charity is aiming to raise £3.6 million to move its airbase from Thruxton, Andover, to a location near Southampton Airport.

This relocation is expected to cut down the time needed for doctors and paramedics to reach critical patients.

Currently, 70 per cent of the service's call-outs are in the southern part of the region, including Winchester, Southampton, Portsmouth, and the Isle of Wight, which takes at least 15 minutes of flight time from the existing base.

Relocating to a more central area means they could reach almost every patient in Hampshire and the Isle of Wight within 10 minutes of take-off, potentially saving lives.

The campaign has been praised for its creative storytelling and engagement with the community.