WINCHESTER High Street has been ranked as the fourth most appealing in the country, according to new research. 

Data from American Express, alongside retail experts GlobalData, reveals that Winchester ranks fourth amongst a list of the top ten most appealing high streets in Britain, ranking above Princes Street, Edinburgh and Market Street, Manchester. 

The study asked 2,000 people across the country about what they believed to be crucial for a great high street, with 67 per cent of consumers highlighting an attractive mix of retailers as well as 62 per cent expressing the need for a good access to parking. A further 52 per cent noted the significance of independent pubs and restaurants, with 36 per cent emphasising the necessity of a range of entertainment options such as theatres and cinemas. 

Interviewing Winchester residents revealed a range of reactions to this data. 

Fiona Rescorle (Image: Tom Jackson)

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Fiona Rescorle, 67, believes Winchester’s position as fourth to be justified, describing the High Street as “wonderful and easily accessible,” expressing her “love for the café culture.” However, when asked about her least favourite aspect of the High Street, she expressed concerns with "seeing empty shops," an issue that was repeated by other residents. 

Oliver Cartwright, 31, asserted a strong disagreement to the survey, similarly indicating that “a lot of the major shops have shut and that the High Street mainly caters for older people.” He did however highlight his appreciation for the market, describing it as “the best part.” 

Oliver Cartwright (Image: Tom Jackson)

Muhammad Abdul Rashed, 23, conveyed mixed emotions to this data, noting that the High Street “has the basics” but “there could be a lot of improvement”, noting the High Street’s best attribute to be its atmosphere. 

These interviews reveal a clear consensus amongst citizens, being that the atmosphere and culture of the High Street are what most impress consumers. However, the responses also highlight concerns about closing shops, a prominent issue that has damaged other high streets around the country.