One of the UK's largest independent toy shops will open a new outlet in Winchester following an announcement in January of its new partnership.

The Entertainer will be offering Tesco customers in Hampshire the chance to shop a large range of products from brands such as Barbie, Lego, Hot Wheels, Peppa Pig and Paw Patrol, as well as its range of Addo toys and products from the award-winning early year's toy specialist, Early Learning Centre.

The Entertainer Toy Shop’s brand-new locations will be launching at Bursledon Towers Extra on Friday, May 10 and at Andover Extra on Thursday, May 23.

The toy shop is also set to open within Winchester Extra in Easton Lane, Winnall, and Havant Extra in mid-June.

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The rollout follows the announcement in January of an extended partnership between the toy retailer and supermarket. The Entertainer is due to roll out to over 750 Tesco stores in the UK throughout the year and will create over 1,000 new jobs.

Hampshire Chronicle: The rollout of new stores will create over 1000 jobsThe rollout of new stores will create over 1000 jobs (Image: The Entertainer | Tesco)

The announcement comes following a successful, year-long trial of The Entertainer in 35 of Tesco’s large UK stores and a positive response from customers.

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Regional area manager at The Entertainer, Kerry Vaughan, said: “We’re delighted to announce that The Entertainer Toy Shop will be launching across four Hampshire-based Tesco stores, which will bring some of our magic directly to families and children right in the heart of the local community.”

Managing Director of Home and Clothing at Tesco, Jan Marchant, said: “We’re really excited to be bringing The Entertainer to Tesco stores across the UK, introducing even more customers to the great range of toys and making it easier for customers to pick up a gift for their little ones in store.”

For more information on The Entertainer and to discover your local store, visit www.thetoyshop.com/store-finder, and for further details on Tesco, head to www.tescoplc.com.