JÄGERMEISTER will be "taking over" Boomtown this week, bringing a number of attractions for festival goers.

The world-renowned alcohol brand, Jägermeister, promises to bring "bar-illiant" fun as it continues its "takeover of UK summer festivals" with a series of "ice-cool activations and line-ups" to bring party-goers the best night of their lives.

Attendees will have the chance to try out a custom "tattoo" studio so festival goers can temporarily mark the day.

A Berlin-style vintage photo booth will also be available to use, allowing revellers to immortalise their time.

Having sponsored festivals for over 10 years, Jägermeister is continuing to shake up the festival scene with the aim to grow its reputation as the "summer’s favourite ice-cold drink" and allow its fame for providing memorable experiences.

Jägermeister will be present at festivals nationwide, including Winchester's Boomtown from August 9 - 13.

Behind the scenes, Jägermeister will serve ice-cold drinks at its very own VIP area, equipped with its own Hubertus Circle bartender and VIP goodie bags containing portable chargers, bucket hats, sunglasses and fans. 

Peter Kennedy, head of digital, culture and events at Jägermeister, said: 

"Jägermeister is excited to be taking festival fun to the next level this year by creating lasting memories with our consumers, with the launch of the temporary tattoo studio and Berlin style photobooth. 

"We’re dedicated to creating the ultimate festival atmosphere and giving people the best night of their lives – an ongoing mission fundamental to Jägermeister’s DNA."