Bella Ling closes Winchester shop as it relocates to London

Bella Ling, in Upper Brook Street, shut its Winchester branch on Tuesday, June 20.

A spokesperson for Bella Ling has confirmed that the business has relocated to London to grow its business.

A notice in the shop window says: “To our valued customers, we regret to inform you that our Winchester shop will be closing permanently on Tuesday, June 20.

The sign in Bella Ling's shop window (Image: Newsquest)“We have been operating in Winchester for over two years and have enjoyed serving our community. However, due to unforeseen rent issues, we have made the difficult decision to close our Winchester location.

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“Despite the closure of this shop, Bella Ling’s business remains operational both online and offline. We have relocated our shop to London at 51 Beauchamp Place, and the new shop is now open. We hope to see you there!

“We would like to thank all of our customers for your support over the years. We appreciate your kindness and loyalty.”

This is not the first high-profile shop closure near Upper Brook Street in the past year. Paperchase closed its nearby Winchester branch in March after the stationery company went into administration.