Luxury Pig hotels and Lime Wood to hold music festivals that are a 'step above the usual' with top acts, outstanding food and excellent customer service

The Smoked & Uncut festival was the brainchild of Robin Hutson, founder and owner of the Pig Hotel chain.

After holding the first live music event at the Pig in Brockenhurst seven years ago, and seeing how popular it was, Robin says the idea has grown and is now returning in June, July and August bigger and better.

The business is bouncing back after a tumultuous couple of years brought about by the pandemic and lockdowns, and Robin is full of optimism that this year's festival will be unmissable.

Lulu is the first top name who will perform on June 18 at the Pig in Brockenhurst, then Jools Holland will take to the stage on July 9 at The Pig in Pensford, followed by Earth, Wind & Fire at Lime Wood in Lyndhurst on July 23, before the festival comes to a rousing indie end with Supergrass at The Pig in Canterbury on August 13.

READ MORE: Luxury Hampshire hotel Lime Wood overhauls its menu in a bid to attract local guests

Robin said: "Over the years we have had some really good people play for us, but we have some really interesting acts this year. We are absolutely thrilled to have Lulu. I have been watching her latest shows and they are great. It's going to be a brilliant night."

Robin said the main selling point, apart from the acts and the food, is the fact that the festival nights are being held at his hotels, which are well-known for their quality, luxury and have excellent reputations.

Along with the usual hotel rooms, three of the dates will be provide glamping.

Robin said: "Most festivals you go to are a pretty uncomfortable experience, and no matter how good you are at planning, if the weather turns it can be pretty grim. Having done Glastonbury in the rain, I know that it's no fun. Plus the food often leaves a lot be desired, as can the customer service.

"Because our events are staffed with our own teams, that helps us to deliver a great level of service. We have put a lot of energy and effort into our events, especially the food, we like to think we are a step above the average festival."

The nights in Bath and Lime Wood are expected to attract around 4,000 people, with 2,000 people expected to attend the two other smaller venues.

Robin, who runs eight Pig Hotels as well as Lime Wood and a hotel in the French Alps, says he hopes the festival will expand, and he didn't rule out further dates and venues next year.

"We are enjoying a pretty good period right now," he said.

"The industry has seen some tough times over the last few years, but thankfully the British public have booked staycations and have enjoyed them."

He added: "The tickets to our events are selling well, I think that's because people are wanting to get out and about and enjoy themselves.

"Being outdoors at a festival, is a great and safe way to do that."

Tickets cost £57.50 adult, £27.50 child with under fours go free. Go to smokedanduncut.com to book