Britain’s seaside towns and villages have been ranked revealing which locations are the toast of the coast.

The Which? annual survey, asked more than 4,300 visitors to rate coastal resorts they have visited.

Each of the almost 100 destinations were judged based on a range of factors including quality of beaches, seafront, tourist attractions, food and drink, scenery, peace and quiet and value for money.


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Every bank holiday in 2022


Hampshire’s best seaside destinations

Hampshire Chronicle: Southsea scored 74% in the Which? seaside destination survey. Picture: PASouthsea scored 74% in the Which? seaside destination survey. Picture: PA

Two of Hampshire’s coastal spots appeared on the list and scored very highly.

Despite the lack of beach, Lymington clocked up an impressive 79% in the survey, receiving 5/5 for its seafront and shopping. It also scored highly for its food and drink, scenery and peace and quiet.

This level of loveliness does come at a price though with the average hotel room costing £156 per night.

Southsea also fared well, scoring 74% overall. It received a perfect 5/5 for tourist attractions and 4/5 for food and drink and shopping. It's comes up a fair bit cheaper too with hotels costing an average of £110.

UK's best and worst seaside towns

Hampshire Chronicle: Bamburgh has been ranked number one in the Which? seaside destination survey three times. Picture: PABamburgh has been ranked number one in the Which? seaside destination survey three times. Picture: PA

The results shine a spotlight on the sheer quality of Britain’s coastline: 51 destinations scored an impressive 70 per cent overall or higher.

Ranked number one in 2019 and 2021, Bamburgh proved unbeatable once again thanks to its five-star beach.

This glorious stretch of golden sand runs for three miles, backed by a vast, tussock dune system and dominated by the epic Bamburgh castle.

Further down the table, Skegness, Bognor Regis, Southend-on-Sea, Great Yarmouth and Burnham-on-Sea made up the bottom five, with destination scores no better than 51 per cent.

Rory Boland, Editor of Which? Travel, said: “The British seaside hasn’t boomed like this since the 1960s. Holidaymakers had such a fantastic time in their caravans, tents and beach lodges over the past two years that a coastal break on home shores is on the cards for many, even with restrictions on overseas travel lifted.

“Prices for a UK stay have increased, but there’s no need to pay over the odds. For a holiday on a budget it’s best to aim for an off-season trip. Head to one of the many well priced resorts with your bucket and spade, an empty stomach for the candyfloss and a pile of 2p coins and go make your fortune on the slots.”

To see the full list and find out how your favourite coastal towns fared, visit the Which? website.